We’re re-building our e-mail list!
Why, you ask? Well, it’s a good thing to do from time to time. In order to stay out of SPAM folders, and to comply with the law, we have to send our emails through services like ConstantContact or MailChimp, that handle our bulk emails in specific ways. Over time, email lists get clogged up with out-of-date addresses, incorrect information, and unresponsive subscribers, all of which we end up paying for. Of our over 1,000 subscribers, only 45% are active, while 65% remain on our list but never open our emails. We pay for them even when they’re inactive.
To improve our communications capabilities, we are phasing out our MailChimp account and building a brand-new mailing list on a new service. ConvertKit will give us capabilities for growing our outreach and more effectively connecting with our members. But in order to receive our church’s emails going forward, you’ll have to subscribe using the form above.
This service is being provided at no cost by The Lakelands Institute, our church’s communications contractor. You might see this name on your confirmation email, but don’t worry: the Lakelands Institute will never, ever sell your information or send you materials not associated directly with St. Stephen’s.
Between now and Easter, we’ll be sending out our emails the same way we have in the past, but after Easter, if you’re not signed up, you probably will miss out on all of the good information we send from St. Stephens. You can sign up at any time, but please go ahead and register in the new system as soon as you can.